book ico on Publica

Book ICO is ended

Book ICO ended on 16th of October 2018 and funding goal wasn't reached

How to get back your funds

Book ICO title

One Hour Business Pit Stop: A Formula For Refueling Growth

Author

Lindsley Medlin

I am a blockchain and crypto enthusiast.  I support the community and conduct blockchain and cryptocurrency presentations to help educate others.  Although this book is not about blockchain or cryptocurrency, I would like to bring it to the blockchain and crypto community to help support the launch of Publica, and to share my experience with others who support the community.  By publishing on the blockchain through Publica it will allow me to spread the word and help others while using myself as an example.  I also hope it will be a good way to bring new people into crypto and Publica at a low price point to allow them to test the waters.

About the author

Lindsley Medlin is an experienced C-level executive who has worked with both domestic and international companies.  He draws on that expertise to help CEO’s and entrepreneurs build and grow their businesses.  His passion is helping small and mid-sized companies grow and increase profits by leading and mentoring people while solving problems and removing obstacles.

During his career, Mr. Medlin built companies in six countries.  He was part of a management team that organically grew a business from $20 million to $1.5 billion in nine years, which went public and spun off a separate public subsidiary.  He has significant expatriate experience living abroad for several years in Europe, Asia, Canada and Mexico.

Currently, Mr. Medlin is the President of Pitlane Strategies LLC.  He works directly with small and mid-sized businesses as a fractional COO and consultant, and helps turn business owners into CEO’s.  Mr. Medlin is often the voice of reason in complex, chaotic and high-growth organizations.

Book ICO Progress

Book ICO ended on 16th of October 2018 and funding goal wasn't reached

How to get back your funds

ICO structure

Book Token A BOOK token is an indivisible token that represents access to a unique piece of digital content. A token is therefore a unique access key. Each book that is published or crowdfunded on Publica is assigned its own, unique BOOK token.
Symbol BOOK_LMOHBPSAFFRG
Total Supply 15000 Tokens
Initial Rate $1.99 per one BOOK_LMOHBPSAFFRG Token
Rate After ICO $3.99 per one BOOK_LMOHBPSAFFRG Token
if only softcap is reached I will publish the book.

About Book

Genre: Essay , Reference book
Language: American English
Planned publishing date: 01.10.2018

Inspired by the teamwork of Formula One racing pit crews, Lindsley Medlin draws on his experience as a chief operating officer and consultant to share strategies for executing successful business operations. Topics covered include tracking and monitoring data, creating a clear and focused strategy, budgeting wisely, managing a team with integrity, creating a positive culture, and prioritizing problem-solving skills.  This book is for anyone who owns or runs a business, or even manages teams of others.

Chapter One

CHECK YOUR DATA

Modern race cars are fitted with computers that generate a lot of data.  Race engineers are constantly monitoring the telemetry during the race.   They can see when the brakes are overheating before they reach a point of failure.  They can tell the driver to adjust various settings on the car, or to back off from the driver in front just a bit to get out of their “dirty air.”

In business, you also need to monitor the data.  I believe in tracking metrics on a daily basis.  This allows you to account for the difference in the number of business days in a month, holidays or days you are closed.

  • Track your numbers daily and keep your finger on the pulse of your business.
  • Understand your critical business metrics, also known as key performance indicators (KPIs).
  • What are your average daily sales? Number of orders?  Phone calls?  Are they above or below budget?  Are they trending in the right direction? 

See examples at PitlaneStrategies.com/bonus

  • Budget your projected daily performance each month based on prior experience and anticipated growth.
  • Identify which days of the week are slowest and implement promotions or adjust staff accordingly.
  • Make sure you are accounting for changes due to holidays or slow business cycles.
  • Explain any anomalies and isolate outliers to make sure your underlying trend is still in line with projections.

Although some business leaders don’t seem to care much about daily numbers, it can be a mistake to assume you can run your business on intuition.  Typically, things don’t go suddenly wrong; there tends to be prior trends and patterns.  You need to be tracking the data and looking diligently for these patterns, so you can take corrective action.

What is a Book ICO?


Book ICO is the next generation way to kick-start books — authors publish their way.

ICO’s took 2017 by storm. Publica Book ICO’s are the next generation crowdfunder-plus-presale for ebooks where authors are free to publish their way.

Authors — You set your own prices for during and after your Book ICO. When your book is a recognized token on a blockchain you’re selling book tokens directly to your followers who support you and look forward to the promised release.

Presale funds can improve the quality of independently published books. Or publicize great books that might never find their true audience without it.Your book tokens work anywhere in the world on any iOS or Android device.

Readers — When you buy a book token, that’s your private access key to read the book in your Publica reader app available now for iOS and Android phones and tablets. Many Chromebooks too.

You can also send book tokens to other people, unlike any conventional ebook. So buy as many book tokens as you want!

You can also sell recognized book tokens on a secondary token exchange so depending on the total circulation of a book’s tokens, tokens in your wallet may grow in value if the book becomes collectable.

What are you waiting for? Oh, the countdown clock...

FAQ

  • How to participate in a Book ICO?

    To participate in a Book ICO you'll need to create a wallet and buy PBL, which is the currency used on Publica’s platform, as well as ETH tokens to pay the transaction fee.

    When the Book ICO campaign is running and you have your PBL tokens, click the "Buy BOOK token" button and follow this tutorial.

    You will receive a BOOK token (or several tokens) that are your access keys to the book's contents and you'll be able to read the book on your Android or iOs device, and send the book to your friends, or even sell a book on a secondary market.

  • Where can I create a wallet?

    You can create your own wallet in the Publica app (follow these instructions). Or you can use any other ERC20 compatible wallet (we recommend MyEtherWallet). Or you can import an existing cryptocurrency wallet.

  • Where can I buy PBL tokens?

    To participate in a Book ICO you will need to buy PBL tokens (we also refer to them as Pebbles). You can buy Pebbles on several cryptocurrency exchanges such as Kucoin, Cryptopia and IDEX exchanges. See detailed instructions on how to buy PBL tokens.

  • Where can I read a book?

    Simply install Publica’s e-reader app on any Android or iOS device. Publica's e-reader app is also a cryptocurrency wallet and your Publica e-library.

    Watch this tutorial on how to install the app and read a book.

    You can download and install the e-reader app for your Android or iOs device.

  • What is a BOOK token?

    A BOOK token is an Ethereum ERC20 token that represents access to a specific book. A BOOK token is therefore a unique access key. You can buy several BOOK tokens (book copies) and give away or sell your books whenever you wish.

  • Why do I need PBL tokens?

    PBL tokens are the Publica platform's internal currency. Readers use PBL tokens to participate in Book ICOs on the Publica platform, or to purchase any book listed in the Publica store.

    Authors receive their revenue in PBL tokens so they have full control over their finances.

  • Why do you need cryptocurrencies and blockchain?

    By using cryptocurrencies and blockchain technology we can now introduce immediate and direct transactions between authors and readers, bring trust and transparency into the ecosystem as well as give authors tools to set up their own business models by using smart-contracts. This allows authors to sell directly to their readers at an unprecedented and scalable level.

    With no middleman, authors are in full control of their author business. Blockchain empowers authors by placing them at the heart of the financial model.